Design can quickly go from a price driver to a price detractor.

We blinked, guests changed and technology advanced. Revenue Management from the ‘00s doesn’t apply to the landscape of ‘26. A different skill set is required to move the needle.

Not all rooms are created equal. Your empty rooms aren’t a lost sale, they’re a relationship tool. This piece takes a look at turning a loss into a gain.

The Empty Room Is Not the Enemy: Why Withheld Inventory Is a Pricing Weapon

Are empty rooms a strategic asset? We begin to look at the impact of a hotel’s most productive perishable good.

The labor market quietly shifts your rate floor. The last few years have upended the traditional flow between the revenue and expense lines. The Labor market has changed, have our strategies changed alongside?

Not all metrics are created equal. A deep dive into why industry wide indicators don’t tell the full story and how to build strategies understanding what was missed.

The new norm is change. Dynamic demand patterns require dynamic decision making.