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Revenue Strategy
Market demand analysis and segmentation
Rate plan architecture and pricing logic
Guest profile and rate ceiling calibration
Direct channel positioning and OTA dependency reduction
Comp set benchmarking and rate parity review
First-season performance monitoring and strategy adjustment
Case Study · Revenue Strategy · Tech Stack · Repositioning
From Reactive Pricing to a Revenue Strategy
The Moore NYC — New York, NY | 81 Rooms
The Situation
The owner had been setting rates manually, relying on gut instinct and OTA demand signals. Direct bookings were under 15% of total revenue. The PMS was legacy with no integration to the channel manager — and a full renovation was already on the calendar. The hotel needed a real strategy in place before reopening, not after.
What We Did
- Audited market demand across multiple sources — not just OTA pace — to build a true segmentation picture before touching rate strategy.
- Reconstructed the rate plan around the post-renovation guest profile, with logic that flexed against real New York market demand rather than reacting to the comp set.
- Implemented a fully integrated commercial tech stack: StayNTouch (PMS), FLYR (RMS), and Amadeus iHotelier (CRS) — designed for one clean strategy across all three systems with no bottlenecks for the on-property team.
The Result
"Patrick ensured the hotel was selling before we reopened. He was communicative and easy to work with, handling any issues that arose for the team. We were so happy with his performance we contacted him to continue working with the team months later."
— Terrence Lowenberg, Owner, The Moore NYC
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